The Evolution Of Sunless Tanners

evolution-of-tanWhere did this tanning desire come from? What is it about tanning that has made it so popular over the decades that it has spurred the creation of a 5 billion dollar industry?

Tanning causes a subconscious effect on some people. Physical attraction is a biological response to people. The innate purpose of physical attraction is to mate and reproduce. People are naturally attracted to people that appear to be healthy because they have a better chance to reproduce.

Tanning makes you look like you are active and outdoors, which is a sign of good health. Obviously there are other reasons why people are attracted to others besides just physical looks though. Ok so we don’t all wear faux tan to attract men and make babies. Psychologists have proven that:

ONE, tanning makes you feel and look healthier as it connotes activeness.

TWO, it makes you feel and look beautiful as a tanned complexion hides blemishes and other skin imperfections;

and THREE, it makes you look and feel younger for the reason that it conceals age spots and wrinkles.

All of these three benefits that you get from tanning are rooted in one thing. And that is, tanning makes you feel attractive and confident.

Faux tanning has evolved over the years since it first became popular thanks to Coco Channel in the 1920’s. Justine Picardie, author of a new Channel biography explains how Coco Channel “turned fashion on its head, so that bronzed skin became emblematic of glamour rather than peasantry; of a leisured life rather than outdoor labour”.

In the grey skied, white skinned Ireland, we have taken to artificial methods of darkening our skin with particular vigour. Sunbeds became fashionable in the 1980’s, only failing in popularity when the link between them and cancer was discovered. According to Cancer Research UK, sun beds cause around 100 deaths from melanoma every year in the UK. A shocking statistic yet there is still a reported 3 million users of sunbeds in the UK every year. Whilst most of us choose the correct move to shelf tanners there is still a few that need a push in the right direction.

As a result the demand for shelf tanners and spray tans have increased. People have gone back to the bottle and for a while the fashion of tanning insisted the more orange you were the more on trend you were seen. Oh how the fashion has shifted. The tan’s seen on celebrities this year, for the first time, were more olive glows rather than the previous years’ orange crushes. Grazie’s beauty director, Annabel Jones, says the biggest trend in tanning right now is ‘au-tan’ (autumn tan).

TanOrganic gives the perfect au-tan allowing you to build up the shade rather than turning you into a tangerine queen after one application. The evolution of faux tanning has seen changes over the years from bottle tan to sunbeds back to the orange look and onto the au-tan but where are we at with faux tanning now? The quest for a “safe” tan is not a new one. Ever since the link between skin cancer and sun over-exposure was established, not to mention the aging effects, those of us seeking the brown without the burn have often turned to self-tanners. Shocking medical discoveries show that 60% of what you put on your skin is in-fact absorbed into the body. Many faux tanners contain hundreds of chemicals, parabens

and fragrances, so not only are these nasty chemicals drying out and ageing your skin but they are also getting into your blood system. Scary thought. Organic tanning solutions have developed a way of giving the skin a beautiful glow without feeling like your rubbed a science experiment all over your body. With the use of wonderful natural ingredients such as aloe vera, caramel, beetroot and sugar, TanOrganic have developed a 100% natural and organic tanning solution that has passed all the  ECOCERT standards. Containing 84% aloe vera, TanOrganic has address all the issues faux tanners had in the past and injected a skin nourishing anti-ageing treatment into the tanning bottle. Now the only Ecocertified sunless tan in the world, this wonder tanning brand has changed the fashion of faux tanning once again and leads the industry towards the organic way of things.

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